Manager - Performance Marketing

Description:

Job Summary Manager - Performance Marketing

As a Manager Performance Marketing, you will be RESPONSIBLE FOR managing and executing performance marketing campaigns focused on new user acquisition for using digital marketing platforms.

This role is CRITICAL in driving growth by leading all paid digital marketing initiatives, ensuring customer growth while optimizing cost of user acquisition (CAC).

If you have experience in Performance Marketing and a strong interest in App Performance Marketing, we would love to meet you.

Job Responsibilities:

The candidate will be REQUIRED TO:

- Plan and execute performance marketing strategies across multiple touchpoints

- Improve media and product performance funnels

- Optimize all channels to deliver the BEST ROI while ensuring targets are met

- Report periodically to management on campaign performance

- Analyze campaign data and consumer behavior and implement learnings

- Develop and execute new and innovative consumer acquisition strategies

- Continuously experiment and run A/B tests on campaigns, messaging, and targeting

- Collaborate with key stakeholders to plan and execute campaigns

- Provide clear, actionable insights to business stakeholders

- Identify new digital marketing trends and technologies and ensure brand leadership

- Drive end-to-end cross-functional projects with internal teams

- Identify high-impact user experiences and implement strategies to improve them

Job Requirements:

- MUST HAVE 4 to 7 years of relevant experience

- MUST HAVE a strong background in App Performance Marketing

- MUST HAVE experience with a product company or agency