Manager - Performance Marketing

Description:

Key Responsibilities:

- Performance Marketing (Meta + Google)

- Plan, launch, optimize and scale campaigns across Meta Ads, Google Ads, and YouTube

- Build a full-funnel growth strategy awareness acquisition retargeting repeat

- Collaborate with visual & product teams to develop ad creatives, videos, banners, and copy

- Set up structured experiments (ad formats, audiences, creatives, bidding strategies)

- Monitor daily spends, ROAS, CAC and campaign performance dashboards

- Attribution, Tracking & Analytics

- Hands-on experience with AppsFlyer / Branch / Adjust

- Understanding of Meta SDK, MMP events, tracking links, deep links

- Work with product & engineering on correct event instrumentation

- CRM, Retention & Lifecycle Management

- Build journeys, segmentation, campaigns, nudges and A/B tests on CleverTap

- Manage push notifications, WhatsApp, in-app messages, email flows

- Own D0D30 retention metrics and repeat purchase rates

- Build a structured churn-prevention and win-back strategy

- Growth Ownership

- Own the companys CAC, channel ROI, retention and LTV

- Create dashboards to track cohort performance and funnel drop-offs

- Identify new growth channels (offline, influencers, micro-creators, partnerships)

Requirements:

- 3 - 5 years of experience in e-commerce, consumer apps, or D2C brands

- Strong hands-on experience in Meta Ads + Google Ads campaign execution

- Experience working with AppsFlyer / Branch and event mapping

- Prior experience creating CRM journeys in CleverTap (must-have)

- Solid understanding of marketing data, cohort analysis, and attribution

- Strong project management, copy instincts, and eye for creatives

- High ownership, bias for action, and comfort with fast-paced environments