Manager - Performance Marketing

Description:

Performance Marketing Manager

Location: Delhi

Experience: 7+ Years

Industry Experience Required:

- Fashion

- Jewellery

- Furniture

- Beauty / Personal Care

- Consumer Goods

Must Have: Strong D2C Exposure

Role Overview:

We are seeking an experienced Performance Marketing Manager with deep expertise in managing large-scale digital advertising campaigns. The ideal candidate must be hands-on with Google Ads and Meta Ads, and must have successfully handled budgets of 1 Cr+ per month. This role requires strong analytical capability, strategic planning, and a proven track record of driving profitable growth in D2C brands.

Key Responsibilities:

Paid Advertising Management:

- Own and manage end-to-end campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).

- Plan, launch, and optimize campaigns focusing on ROAS, CPA, CTR, and LTV targets.

Strategy & Optimization:

- Conduct in-depth keyword research, audience segmentation, and competitor analysis.

- Perform continuous A/B testing of creatives, ad copies, landing pages, and audience groups.

- Scale campaigns efficiently while maintaining profitability and meeting growth targets.

Analytics & Reporting:

- Monitor daily performance metrics and provide data-driven insights.

- Prepare detailed performance reports with actionable optimization recommendations.

Collaboration & Execution:

- Work closely with creative, product, and content teams to build high-performing ad assets.

- Ensure ad messaging and creatives align with brand goals.

- Stay updated on latest trends, algorithm changes, and new advertising features across all platforms.

Must-Have Skills & Requirements:

- 7+ years experience in performance marketing.

- Strong background in D2C brands (mandatory).

- Proven experience managing ad budgets of 1 Cr+ per month.

- Hands-on expertise with Google Ads & Meta Ads (required).

- Strong analytical skills with understanding of performance metrics like ROAS, CPA, CAC, LTV, CTR, CVR.

- Experience running ecommerce campaigns across categories such as Fashion, Beauty, Jewellery, Furniture, Consumer Goods.

- Ability to scale campaigns profitably and manage growth targets.

- Proficiency in tools such as Google Analytics, Meta Business Manager, Google Merchant Center, Tag Manager, etc.