Manager - Performance Marketing

Job Description :

Key Responsibilities :

1. Performance Marketing & Lead Generation :

- Improve PPC and Google Display campaigns.

- Optimize campaigns using A/B testing, retargeting, and lookalike audiences.

- Monitor and analyze campaign performance, adjusting tactics to improve ROI.

2. Social Media Growth & Community Building :

- Develop engaging content strategies to enhance brand visibility.

- Build and manage a community of engaged followers, fostering meaningful conversations.

3. Influencer Engagement & Partnership Management :

- Oversee content collaboration, performance tracking, and ROI analysis.

4. Data Analysis & Reporting :

- Use analytics tools such as Google Analytics, HubSpot, or Salesforce for insights.

5. Collaboration & Strategy :

- Stay updated with industry trends and emerging marketing technologies.

Experience Range :