Manager - Performance Marketing

Job Responsibilities:

- Planning and executing performance marketing strategy across multiple touch points

- Improvement of media and product performance Funnels

- Optimizing all channels to deliver the best ROI while ensuring targets are met.

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behavior and implementing the learnings

- Developing and executing new and innovative strategies for consumer acquisition

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

- Interface with key stakeholders in order to plan and execute campaigns

- Provide clear and actionable insights to the business stakeholders

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders

- Identifying high impact experiences and developing and implementing strategies to solve for the same

Job Requirements:

- 3 to 5 Years of experience

- A strong background in App Performance Marketing with a product company/Agency