Manager - Performance Marketing

The Performance Marketing Manager is accountable for successfully managing paid search campaigns for enterprise-level

clients. This team member works under the direction of the Director, Paid Search and in coordination with a variety of cross-functional team members.

Responsibilities:

- Plan, develop, and implement SEM strategies.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

- Requirements: Proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools

- Experience with website analytics tools (e.g, Google Analytics, GTM, NetInsight, Omniture, WebTrends, Etc) Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Past experience in the education industry is preferable