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212
Applications: 108
Recruiter Actions: 14
Posted in
Sales & Marketing
Job Code
1637091
Manager - Performance Marketing
Description:
- A quarterly performance plan with channel budgets, targets and a test roadmap approved by the Director.
- A weekly dashboard covering spend, CAC, CPL, ROAS and lead quality with concise commentary and next actions.
- Performance targets met or exceeded each quarter, or a documented recovery plan executed to return to target.
- Verified end-to-end tracking that maps ad interactions to submissions and CRM outcomes.
- An experimentation log with win rate, impact and rollout decisions.
- Creative and landing assets delivered on time, on brand and in compliance with platform rules.
- Documented standard operating procedures, UTM taxonomy and naming conventions adopted by the team.
Essential skills:
- Demonstrated ownership of outcomes across Google and Meta with clear movement on CAC, CPL, ROAS and qualified pipeline.
- Strong command of tracking, attribution and analytics including GA4, Tag Manager, pixels, conversion APIs, offline conversion imports and UTM governance.
- Ability to convert business goals into testable plans and communicate insights clearly to non-marketing stakeholders.
- Team leadership with coaching, prioritisation and quality assurance discipline.
- Excellent written communication and documentation with strong attention to detail.
- Proven adaptability to platform and policy changes with examples of strategy shifts implemented at pace.
Qualifications and experience:
- Bachelors degree in marketing, Business, Engineering or a related field.
- Seven or more years of hands-on performance marketing experience, including at least three years with direct accountability for meeting channel targets and managing recovery plans.
- Prior experience leading a small team or managing agency partners.
- Familiarity with CRM workflows and email automation is advantageous.
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Posted By
Job Views:
212
212
Applications: 108
Recruiter Actions: 14
Posted in
Sales & Marketing
Job Code
1637091
