Manager - Performance Marketing

Description:

Notice Period: Immediate Joiners Only.

Location: Gurgaon.

Work Mode: 5 Days Work From Office.

Preferred Qualifications: Certifications in Google Ads, Meta Blueprint, or DV360.

- Experience working with affiliate or programmatic advertising platforms.

- Familiarity with A/B testing and conversion rate optimization (CRO) techniques.

- 4 to 7 years of experience in performance marketing or a related digital marketing role.

- Strong understanding of performance marketing principles, media buying, and digital optimization strategies.

- Proven experience managing paid digital campaigns across Google Ads, Meta Business Suite, and DV360.

- Hands-on experience with analytics and tracking tools such as Google Analytics, Google Tag Manager, and similar platforms.

Desired Skills:

- Excellent analytical and data interpretation skills.

- Strong verbal and written communication abilities.

- Creative problem-solving mindset and ability to think strategically.

- Collaborative team player with a proactive attitude.

Roles and Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta, DV360, and other relevant tools.

- Monitor and analyze campaign performance to ensure ROI and KPIs are consistently met or exceeded.

- Collaborate with internal teams to align campaign strategies with overall business objectives.

- Utilize analytics platforms (e., Google Analytics) to derive actionable insights from campaign data.

- Develop reports and dashboards to communicate performance metrics to stakeholders.

- Stay current with industry trends, platform updates, and emerging best practices in performance marketing.