Manager - Performance Marketing

Job Title: Performance Marketing Manager

Experience Required: 7-15 years

Location: Noida Sec 90 (WFO, 5 days)

- Develop and implement performance marketing strategies across paid media channels to drive growth and ROI.

- Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.

- Own end-to-end funnel management, ensuring improved conversion rates and optimized customer journeys.

- Conduct performance analysis, prepare reports, and present insights to leadership for data-driven decision-making.

- Manage budgets effectively, ensuring efficient allocation of spends across channels.

- Perform A/B testing, creative testing, and landing page optimization to maximize performance.

- Drive audience segmentation and targeting strategies to reach the right customers.

- Collaborate with creative, product, and analytics teams to align marketing activities with business goals.

- Stay updated with industry trends, competitor strategies, and emerging digital marketing tools.

- Lead and mentor team members to build capabilities in performance marketing.

Core Skills & Requirements:

- Strong expertise in paid media strategy and execution across multiple digital platforms.

- Proven experience in campaign planning, optimization, and ROI-driven performance marketing.

- Deep understanding of performance analytics, attribution models, and reporting tools.

- Strong knowledge of funnel optimization and conversion rate optimization (CRO).

- Proficiency in Google Analytics, Tag Manager, and other marketing automation tools.

- Experience with audience segmentation and advanced targeting techniques.

- Strong analytical, problem-solving, and decision-making skills.

- Excellent communication and stakeholder management abilities.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

- MBA/Bachelors in marketing