Role Overview: We are looking for a Performance Marketing Manager to drive digital growth through data-driven strategies. The ideal candidate will be responsible for managing paid campaigns, optimizing performance, and scaling digital acquisition across multiple platforms. Key Responsibilities: - Paid Media Management: Plan, execute, and optimize paid campaigns on platforms like Google Ads, Meta (Facebook & Instagram), Amazon, and others. - Budget & ROI Optimization: Allocate budgets efficiently to maximize ROI and reduce customer acquisition cost (CAC). - Data Analysis & Reporting: Track KPIs, analyze data, and generate insights to improve campaign performance. - SEO & Landing Page Optimization: Work with the content team to enhance landing pages for better conversion rates. - Retargeting & Audience Segmentation: Implement retargeting strategies and segment audiences for personalized targeting. - A/B Testing: Experiment with different creatives, ad copies, and strategies to identify the best-performing assets. - Collaboration: Work closely with the creative, content, and product teams to align marketing strategies with business goals. Key Skills & Qualifications: - 2-5 years of experience in performance marketing, preferably in a D2C or e-commerce brand. - Hands-on experience with Google Ads, Meta Ads, and Amazon Advertising. - Strong understanding of Google Analytics, Meta Business Suite, and other tracking tools. - Experience with email marketing, influencer collaborations, and affiliate marketing is a plus. - Data-driven mindset with a strong focus on conversion rates, CTR, ROAS, and CAC. - Proficiency in Excel, Looker Studio (Google Data Studio), or other reporting tools. - Strong analytical, problem-solving, and communication skills.

Delhi NCR

Manager - Performance Marketing 

Job Description for Manager - Performance Marketing  in Search Unicorn in  Delhi NCR for (3-7) years of experience. Apply Now!