- The Digital Marketing Manager will be responsible for all top-of-the-funnel initiatives aimed at lead generation through digital mediums. - The ideal candidate should be highly skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook and Instagram). - As the Performance Marketing Lead for our residential and housing society business, this position is responsible for increasing inbound lead acquisitions through effective and efficient digital campaigns and driving brand awareness. - Strong bias to action with deep performance marketing experience in the B2C space will be critical to success in this role. - We are looking for you to develop, implement, track, and optimize our digital marketing campaigns across Google and Meta channels. - You'll be taking the lead, so we'd love it if you have the following skills/traits: - Strong analytical skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations, and data-driven insights to optimize results - Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation, etc. - Strong verbal and written communication skills - Google Ads and Facebook certifications are a plus - Entrepreneurial mindset and high ownership with a bias towards execution, combining planning with action to achieve set goals - Humble, open to feedback, and collaborative What You'll Do? - In typical startup fashion, you'll be wearing many different hats and learning a lot along the way. - Here are some things that we'd want you to help lead and execute: 1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads) - Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing - Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads - Set up, manage, and optimize Meta ads (Facebook and Instagram), including campaign objectives, audience targeting, and ad creatives - Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping) Expertise in Meta (Facebook and Instagram) advertising, including: - Facebook Ads Manager - Instagram Ads - Audience Insights and Custom Audiences - Retargeting and Lookalike Audiences - Dynamic Ads - Video Ads - Strong understanding of all Google Ads formats, including: - Search Ads - Display Ads - Video Ads (YouTube) - Shopping Ads - App Campaigns - Experience with conversion tracking, pixel setup, and event tracking 2. Reviewing end-to-end PPC strategy and execution on Google and Meta - Strategizing, creating, and managing campaigns across various digital channels - Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI - Establishing relevant KPIs and targets, and using dashboards for performance tracking and optimization purposes - Driving improvements in ROI and cost per acquisition (CPA) across all channels - Extensive experience in running tests & experiments, bidding strategies, and attribution tools 3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads - Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness 4. Budget planning and implementation schedules to achieve revenue goals - Manage budget allocations, bid strategies, and optimize for ROI - Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner 5. Data collection and analysis - Identify trends and insights to optimize spend and maximize ROI, identifying performance issues using analytics platforms to ensure effective campaigns - Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs) - Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales, and field sales team - Measure and improve website traffic and web conversion - Monitor competitor activity and keep an eye out for trends 6. A little bit of everything - Design and develop different messaging strategies for key stakeholders - Identify and evaluate new digital technologies and web analytics tools - Work closely with the wider marketing team to optimize the audience and communication strategies - Collaborate with the content and design teams to create compelling ad creatives and a landing page What we have to offer - Joining the leadership team, having a high level of work independence, autonomy, and empowerment to lead company-wide changes. - Being part of a start-up from an early stage, lead your area of expertise, and be a part of this exciting growth journey of changing the renewable energy landscape. - Excellent platform for learning how to build teams, achieve goals, and handle high-growth situations. - Ideal for people with entrepreneurial ambitions

Mumbai

Manager - Performance & Digital Marketing - D2C 

Job Description for Manager - Performance & Digital Marketing - D2C  in TechConnexions in  Mumbai for (4-7) years of experience. Apply Now!