Manager - Merchant Alliance & Partnerships - Bank

Given below position details with a Leading bank :

Role : Manager - Merchant Alliance & Partnerships

Business Unit : Credit Cards

Location : BKC Mumbai

Job Purpose:

The Manager - Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Dining, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.

Key Responsibilities:

Primary Responsibilities

- Identify and execute prospective merchant offer partnerships to drive spends.

- Develop a marketing calendar of merchant offers on a yearly basis.

- Create and develop tactical offers for the portfolio in partnership with key merchants.

- Devise a structured approach to networking and negotiation with due diligence to ensure closure.

- Create merchant offers for the credit card portfolio across categories like Travel, Dining, and E-commerce.

- Manage campaign execution, including negotiation of brand visibility and cost for both ATL and BTL campaigns.

Secondary Responsibilities:

- Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.

- Ensure end-to-end implementation of credit card promotions with partners.

- Manage and engage partners throughout the campaign lifecycle.

- Oversee campaign fulfillment and address any disputes.

Experience:

- Relevant experience in merchant alliances, partnerships, and campaign management.

Skills and Attributes:

- Positive and collaborative attitude.

- Prolific communicator with strong interpersonal skills.

- Ambitious team player capable of executing partner requests in time-sensitive situations.

- Strong negotiation and networking skills.

- Ability to measure ROI from partnerships and specific merchant offers.