Manager - Media Planning - FMCG

Role Overview :

We are seeking a seasoned Media Planning Manager to spearhead our media strategy for a leading FMCG brand in Bangalore. In this role, you will be the architect of our offline media presence, translating complex marketing objectives into high-impact campaigns across television, print, and radio. You will work closely with internal brand teams, creative agencies, and external media partners to ensure our messaging resonates with diverse consumer segments. By optimizing media spends and driving reach, you will play a pivotal role in strengthening our market share and ensuring our products remain top-of-mind for millions of households across the country

Job Description:

Hiring a Manager - Media Planning for an FMCG company.

Requires 5 - 10 years of experience in traditional media planning, TV buying, media budgeting, ROI analysis, competitive media spends and agency management.

- Develop comprehensive media plans across traditional channels to maximize brand visibility and support new product launches.

- Negotiate and execute media buying deals with top-tier television networks and print houses to ensure cost-efficiency and premium inventory placement.

- Analyze campaign performance data and market trends to refine media mix strategies, ensuring optimal ROI for the marketing budget.

- Collaborate with creative and brand teams to align media placements with campaign narratives, ensuring a seamless brand experience for the consumer.

- FMCG or media agency experience preferred.

- Seeking a Media Planning Manager with 5 - 10 years of FMCG or agency experience, skilled in TV planning, BARC, CPRP, media buying, budgeting, ROI analysis and agency management.