Manager - Media Planning & Buying - Life Insurance

About the Role:

Our client is one of the leading private sector Life Insurance Companies, listed on the NSE and BSE. They are looking for a Media Planning & Buying Manager based in Mumbai.

Key Responsibilities:

- Develop and execute media strategies aligned with business goals.

- Plan, buy, and optimize campaigns across traditional and digital media.

- Monitor campaign performance, budgets, ROI, and KPIs.

- Negotiate with media partners for cost-effective deals.

- Support product launches and identify new audience opportunities.

- Track market trends and competitor activities.

Qualifications & Skills:

- MBA/Postgraduate in Media/Marketing with 5+ years of media planning & buying experience.

- Strong media planning, negotiation, analytical, and communication skills.

- Proficiency in media planning tools, MS Excel, and PowerPoint.

- Experience in digital, experimental marketing, and content platforms preferred.