Manager - Media Planning & Buying - FMCG

Experience : 6-10 years

Location : Chennai

Reporting : GM Marketing

ATL Campaigns:

- Plan and execute mass media campaigns across TV, radio, print, cinema, and outdoor.

BTL Activations:

- Drive targeted promotions including events, sponsorships, in-store activations, and digital engagement.

Media Strategy:

- Develop integrated media strategies aligned with brand objectives and budgets.

Agency & Vendor Management:

- Liaise with creative/media agencies and vendors to ensure timely, cost-effective execution.

Performance Tracking:

- Monitor campaign effectiveness, analyze ROI, and prepare detailed reports.

Budget Management:

- Optimize media spends across ATL and BTL channels.

Qualifications:

- MBA/PGDM in Marketing, Media, or Communications.

- 6-10 years of experience in media planning and execution (ATL & BTL).

- CTC up to 20 LPA

- 6 to 8 years in Media Management

- Either from an agency or a corporate