Manager - Marketing - Sports & Athleisure

Marketing Manager (Sports & Athleisure)

Gurgaon/Gurugram

Experience: 7 - 14 years

Skills: Sports Marketing, Marketing, Athleisure Trends, Campaign Management, Brand Management, Market Research, Go To Market, Creative, eCommerce, Marketing Communications

Role Overview:

As a Marketing Manager (Sports & Athleisure), you will be instrumental in shaping and executing our brand's presence within these dynamic and rapidly evolving categories. This role demands a strategic thinker who can translate market insights into compelling marketing initiatives, driving brand awareness, customer engagement, and revenue growth.

You will collaborate closely with product development, sales, e-commerce, and external agency partners, leading cross-functional efforts to ensure seamless campaign execution and consistent brand messaging. Your impact will directly influence our market positioning, customer loyalty, and overall business success in the competitive sports and athleisure landscape, solidifying our brand as a leader and innovator.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies for the sports and athleisure segments, aligning with overall business objectives and market trends to capture significant market share.

- Lead end-to-end campaign management, from conceptualization to execution and post-campaign analysis, across digital, ATL, and BTL channels for new product launches and brand-building initiatives.

- Steward the brand identity and positioning for our sports and athleisure offerings, ensuring consistent messaging and a premium brand perception across all touchpoints.

- Conduct in-depth market research and competitive analysis to identify emerging athleisure trends, consumer insights, and untapped opportunities that inform strategic marketing decisions.

- Spearhead go-to-market strategies for new product lines, ensuring successful launches and robust market penetration through integrated marketing communications.

- Collaborate closely with creative teams to develop innovative and impactful marketing assets, content, and narratives that resonate deeply with our target audience.

- Drive e-commerce marketing initiatives, optimizing online presence, customer acquisition funnels, and sales performance on digital platforms.

- Oversee all marketing communications, including PR, influencer engagement, and social media, to build strong brand advocacy and amplify our message.

- Define key performance indicators (KPIs), track campaign performance rigorously, and provide data-driven insights to optimize marketing spend and strategy for maximum ROI.

Required Skillset:

- The ideal candidate brings demonstrated expertise in sports marketing, athleisure brand building, and multi-channel campaign management within a fast-paced environment.

- A strong understanding of market research methodologies, consumer behavior in the sports and athleisure space, and effective go-to-market strategies is essential.

- Proven ability to drive e-commerce growth through innovative digital marketing tactics will be critical.

- Exceptional communication, presentation, and stakeholder management skills are paramount, enabling effective collaboration with diverse internal teams and external partners.

- We seek a strategic thinker with a creative mindset, capable of inspiring teams and delivering impactful results.

- This role demands adaptability and the ability to thrive in a dynamic, on-site setting in Gurgaon/Gurugram.