Job Description for Marketing Manager - SaaS / AI / Biometrics
Job Title: Marketing Manager
Location: Ahmedabad
Qualification: Any Graduate
Experience: 8+ Years
About us :
Mantra Softech is a technology-led provider of biometric, identity and IoT solutions, combining deep in-house R&D with product engineering to deliver secure, scalable and market-ready systems. Leveraging industry-grade biometric platforms (fingerprint, iris, multimodal devices) and edge-capable ML models, Mantra embeds intelligence across access control, financial terminals, surveillance and identity-verification workflows.
Job Summary
We are looking for a growth-focused Marketing Manager with strong experience in SaaS / AI / Biometrics / Tech-drivenbusinesses. This role focuses on building pipeline, driving product adoption, and owning revenue-linked marketing outcomes.
Roles and Responsibilities
- Own and execute B2B SaaS marketing strategy (top-funnel to revenue)
- Drive lead generation, MQL to SQL conversion, and pipeline growth
- Manage performance marketing campaigns (Google Ads, LinkedIn Ads)
- Build product positioning and messaging for AI/Biometrics solutions
- Collaborate with sales for ABM and GTM execution
- Develop content strategy (whitepapers, case studies)
- Optimize conversion funnels and landing pages
- Manage marketing automation tools (HubSpot, Marketo)
- Track CAC, CPL, ROI, and pipeline contribution
- Conduct competitor and market research
Required Skills & Experience
- 8-9 years of B2B Marketing experience (SaaS / AI / Tech mandatory)
- Strong experience in performance marketing and demand generation
- Proven track record in pipeline generation
- Hands-on experience with CRM and automation tools
- Understanding of AI, Biometrics, or deep-tech products
- Experience working with sales teams and founders
- Strong analytical mindset
Good to Have
- Experience in biometric solutions (face recognition, access control)
- Exposure to Product Marketing / PLG
- Startup or high-growth SaaS experience
- Understanding of enterprise sales cycles
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