Manager - Marketing - Retail

Title: Marketing Manager

Marketing strategy & development:

- Researching the market to improve business planning, sales, and revenue

- Overseeing marketing strategy, including branding, campaigns, and project progress.

- Develop and execute branding & marketing strategies across digital and offline platforms

Public relations:

- Build and maintain public relations, collaborations, and client relationships

Social media marketing:

- Working on the brand's social media identity, and keeping up with shifting online trends

ATL & BTL Marketing:

- Manage content and performance across social media, website, SEO/SEM, and email marketing

- Plan ATL, BTL, and digital campaigns that align with business goals

- Track analytics, marketing KPIs, and report campaign effectiveness.

- Website management.

- Managing a website & company brand, including product development, marketing, advertising, and public relations

- Oversee website performance, UI/UX feedback, and optimization- Brand management:

- Managing a brand, including product development, marketing, advertising, and public relations.

Communication:

- Communicating to the public on behalf of a brand, and communicating and collaborating with other staff and stakeholders

- Collaborate with internal creative, sales, and execution teams.

What you should Expect here:

- Great exposure in the fast-growing Branding & Advertising Industry.

- Entrepreneurial work culture

- Opportunity to work with big brands and exciting projects

- Exposure for various training and developments (both internal and external)

- Performance-driven growth, not time-bound hierarchy

- Growth here is not time bound but performance driven

Skills & Mindset:

- Strong Relationship Management & Negotiation Skills

- Strategic Thinking & Decision-Making Ability

- Excellent Communication & Presentation Skills

- Process-Oriented with Strong Attention to Detail

Qualification & Experience:

- Education: MBA/PG in Marketing.

- Experience: 4+ years in Marketing

- Experience in branding, retail, advertising, or BTL/VM is a strong plus

- Hands-on experience in digital marketing tools (Meta Ads, Google Ads, Mailchimp, etc.)

- Excellent communication, presentation, and team leadership skills

- Strategic thinker with a bias for action and creativity