Manager - Marketing - Real Estate

About the Role

Our client is seeking an experienced marketing professional with a strong background in luxury real estate and exposure to HNI/UHNI clientele. The role involves driving project marketing initiatives, enhancing customer engagement, and supporting business growth through strategic campaigns and partnerships.

Key Responsibilities

- Plan and execute ATL and BTL marketing initiatives for premium real estate projects

- Coordinate with external agencies and vendors for campaign execution and branding activities

- Drive customer experience initiatives during project launches and ongoing site operations

- Monitor lead generation, site visits, and conversion performance metrics

- Support advertising and promotional activities across multiple channels

- Build and strengthen relationships with broker networks and strategic partners

- Identify collaboration opportunities with local events, lifestyle platforms, and community initiatives

- Prepare market intelligence reports, campaign analysis, and ROI tracking reports

Qualifications:

- Graduate with an MBA or equivalent qualification preferred

- 12-15 years of overall experience, including significant exposure to project launches and site marketing within the real estate sector

Desired Skills & Competencies:

- Strong strategic marketing and campaign management capabilities

- Good understanding of the luxury real estate market and customer segment

- Excellent stakeholder management, communication, and interpersonal skills

- Data-driven approach with experience in reporting and performance tracking