Position Title: Marketing Manager - Primary Care

Department: Marketing Team

Experience: 10 - 12 Years

Location: Mumbai Corporate Office

Portfolio Size: 50 Crores (ENT, Paediatricians, GPs and Gynaecologists)

Role Overview:

We are seeking an experienced and strategic Marketing Manager to lead and scale our Primary Care portfolio, focussed for ENT, Paediatricians, GPs and Gynaecologists, with end-to-end P&L accountability for a 50 crores portfolio.

This role will drive brand strategy, product lifecycles, and field force execution. This role requires deep expertise in therapy area dynamics, strong relationships with ENTs and paediatricians and a proven track record of driving market share across prescription pharmaceuticals and wellness/nutraceutical offerings, and establishing new launches.

Key Responsibilities:

- Strategic Brand Management: Develop and execute comprehensive annual brand plans, promotional campaigns, and go-to-market strategies.

- Portfolio & P&L Ownership: Manage overall portfolio profitability, positioning, pricing strategies, and promotional budget allocations to achieve targeted top-line revenue and gross margin goals.

- New Product Launches: Identify emerging market trends in covered market, conduct viability studies, and spearhead end-to-end launches of innovative formulations and supplements.

- Field Force Enablement & Training: Design visual aids, leave-behind literature (LBLs), brand inputs, and digital detailing tools; conduct detailed scientific and brand training sessions for the medical sales team.

- KOL Engagement: Build and sustain strategic relationships with Key Opinion Leaders (KOLs), and professional associations through scientific meetings, advisory boards, and CMEs.

- Market Intelligence & Analytics: Monitor prescription patterns, retail trends, competitor strategies, and field feedback using SMRC/IMS/ORG data to continuously refine brand positioning.

- Cross-Functional Collaboration: Work closely with Medical Affairs, R&D, Regulatory, Supply Chain, and Commercial teams to ensure timely product supply and compliance with pharma and nutraceutical regulatory standards.

Candidate Profile & Qualifications:

- Education: B.Pharm / B.Sc. mandatory; MBA or PGDM in Marketing from a recognized institution preferred.

- Experience: 10 - 12 years of core marketing experience in the pharmaceutical industry, with significant expertise handling Acute care brands in ENT, Paediatricians, Gynaecologists and GPs.

- Therapy & Product Expertise: In depth understanding of Otorhinolaryngology, Women health, Nutraceuticals, GI.

- Key Competencies: Strategic brand building, analytical sharpness, creative campaigning, KOL relationship management, Sales Force Connect, Cross-Functional Alignment, New Product Planning, P&L oversight.