Position Overview:

- We are seeking an experienced Marketing Operations Manager to lead end-to-end marketing operations for our rapidly growing SaaS platform.

- This role is critical to scaling our marketing efforts as we continue to expand our global presence and drive revenue growth.

- The ideal candidate will have extensive experience in B2B SaaS marketing operations, strong analytical skills, and the ability to work collaboratively across multiple time zones with a focus on PST business hours.

Key Responsibilities:

Marketing Technology & Systems Management.

- Lead the strategic planning, implementation, and optimization of marketing technology stack including Salesforce, HubSpot, Marketo, and analytics platforms.

- Manage integrations between marketing automation, CRM, and sales systems to ensure seamless data flow and lead management.

- Oversee marketing database management, data hygiene, and segmentation strategies.

- Implement and maintain marketing attribution models to track customer journey and campaign effectiveness.

- Ensure compliance with data privacy regulations (GDPR, CCPA) across all marketing systems.

Campaign Operations & Optimization.

- Design and execute end-to-end campaign operations processes from planning to performance analysis.

- Develop and maintain lead scoring models, lifecycle management, and nurture campaigns.

- Create and optimize marketing workflows for demand generation, product marketing, and customer marketing initiatives.

- Establish A/B testing frameworks for email campaigns, landing pages, and multi-channel campaigns.

- Manage campaign tracking, UTM parameters, and conversion optimization across all marketing channels.

Revenue Operations & Analytics.

- Partner with Sales Operations to optimize lead handoff processes and improve sales-marketing alignment.

- Build comprehensive marketing performance dashboards and reporting frameworks.

- Analyze marketing ROI, CAC, LTV, and other key performance indicators to inform strategic decisions.

- Conduct regular funnel analysis and identify optimization opportunities across the customer journey.

- Present marketing performance insights to executive leadership and stakeholders.

- Process Development & Team Leadership.

- Establish scalable marketing operations processes and best practices for a growing team.

- Document standard operating procedures and maintain operational excellence standards.

- Mentor junior marketing operations team members and cross-functional partners.

- Lead marketing operations planning and resource allocation initiatives.

- Drive continuous improvement initiatives to enhance operational efficiency.

- Cross-Functional Collaboration.

- Work closely with Sales, Product, Customer Success, and Finance teams to align on go-to-market strategies.

- Support product launch operations and coordinate marketing activities for new feature releases.

- Collaborate with IT and Security teams on marketing technology implementations and data governance.

- Partner with Legal and Compliance teams on marketing process compliance and risk management.

Required Qualifications.

Experience & Background:

- 4-8 years of marketing operations experience with at least 3 years in a leadership role at a B2B SaaS organization.

- Proven track record of leading end-to-end marketing operations for a SaaS-based organization with $50M+ ARR.

- Experience managing marketing operations for companies with complex sales cycles and enterprise customers.

- Strong background in demand generation, lead management, and revenue operations.