Manager - Marketing - NBFC/Bank

Opening for Marketing Manager

Designation: Marketing Manager

Role: Marketing and Communication

Industry: Bank/ NBFC/ Fintech Payments

Experience: 12+ Years (Marketing and Leadership)

Location: Pune

Roles and Responsibilities-

Strategic Leadership & Execution (20%)

1. Co-create the annual Marketing plan and budget with the Head of Marketing, aligning with objectives of asset growth, portfolio quality, and cost-efficient customer acquisition.

2. Provide strategic oversight across the Marketing mix, ensuring synergy between digital performance initiatives and brand trust-building exercises.

3. Partner closely with Sales and Product teams to design integrated campaigns for specific products and geographies.

4. Leverage market intelligence, competitor analysis, and customer segmentation to identify untapped opportunities.

Digital Marketing Mastery (35%) - NBFC/BFSI Context

1. Own the end-to-end digital lead generation engine: Optimize performance across Performance Marketing, Programmatic Display, Social Media Marketing, and strategic partnerships with digital marketplaces.

2. Develop and execute a robust content marketing and SEO strategy focused on high-intent keywords in the SME finance and secured/unsecured loans space.

3. Lead the Marketing Automation & LOS/LMS strategy to nurture leads, improve conversion rates, and enhance customer lifetime value through targeted communication.

4. Ensure flawless digital customer journeys, from landing page optimization to application form completion, with a sharp focus on CX/CI and compliance.

Brand & Marketing Communications Leadership (35%) - NBFC/BFSI Context

1. Strengthen and evolve EFL's brand positioning as a 'Customer-centric Innovation hub - building trust, reliability, and a sense of partnership.

2. Architect integrated 360-degree creative campaigns that support Digital Marketing, strategic PR, industry events (e.g., IMTEX, trade shows), on-ground BTL activities, and Co-branded Marketing.

3. Oversee all communication to ensure strict adherence to RBI guidelines and responsible lending messaging.

4. Drive corporate communication and thought leadership initiatives, positioning leadership as experts in the MSME finance domain.

Team & Operational Excellence (10%)

1. Lead, mentor, and scale teams specializing in Digital Marketing, Brand Communications, and Creative Services.

2. Foster a culture of test-learn-optimize, balancing creative brand work with rigorous ROI measurement.

3. Establish clear KPIs and reporting dashboards for Marketing performance, tracking metrics like Cost Per Lead, Conversion Rate, Brand Consideration Scores, and other Marketing metrics relative to Customer Lifetime Value (LTV).