Manager - Marketing - IT Services

Description:

We are hiring for an IT Services Company at Thane (Mumbai)

We are looking for a dynamic Marketing Manager who will take full ownership of the marketing function within an IT Services organization. This role demands both strategic thinking and hands-on execution across digital, brand, and demand-generation initiatives.

The ideal candidate should be a proactive leader, with the ability to drive marketing strategies, generate value-based leads, and influence overall business growth.

Work Mode - WFO , (Hybrid in genuine case only).

Educational Qualifications:

- Bachelor's or masters degree in marketing, Business, Communications, or a related field.

- Professional certifications in digital marketing, SEO/SEM/SMO, CRM, or analytics tools are desirable.

- AI Certification preferable

Experience:

- 12+ years of core experience in marketing with a minimum of 5+ years in IT Services or Tech-based B2B marketing.

- Proven track record in setting up or leading marketing functions in mid-sized or enterprise-level IT service firms.

- Should have made a visible impact on business outcomes through marketing strategies and campaigns.

- Sound experience in dealing with International Markets.

Industry & Domain Knowledge:

- Must have worked in or for organizations in the IT Services domain Microsoft Services, cloud, tailored made managed services, software development, consulting, etc.

- Should understand the shades of marketing complex IT solutions to CXOs, decision-makers, and enterprise buyers.

- Preference for candidates who have contributed to building brand presence or entering new markets in IT.

Leadership & Ownership:

- Demonstrated ownership of the marketing function end-to-end responsibility from strategy to execution. AI-driven Performance Optimization.

- Leadership capabilities to build, lead, and mentor small teams or cross-functional marketing contributors.

- Ability to work independently, drive strategic marketing goals, and represent marketing in executive meetings.

Strategic & Analytical Skills:

- Experience in designing and implementing effective marketing strategies aligned with business goals.

- Strong focus on value-based lead generation, account-based marketing, and nurturing of sales-qualified leads.

- Hands-on in market research and competitive analysis to identify trends, customer needs, and opportunities.

- Familiarity with marketing KPIs and ability to interpret data to optimize performance and ROI.

Functional Skills:

- Strong grasp of digital marketing channels - SEO, SEM, email campaigns, content marketing, LinkedIn campaigns, PR Campaigns , Webinars.

- Experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce).

- Skilled in brand positioning, messaging for IT services, and creating thought leadership content.

- Aligning marketing strategic plan collaborating with sales and pre-sales teams in line with pipeline and revenue objectives.