Marketing Manager IT Infrastructure & Cybersecurity Solutions

Our Mission:

Empowering businesses with secure, future-ready technology.

About us:

Skylark is a leading global IT services provider, transforming clients businesses through innovative and advanced technology solutions. Our unique approach to Choosing the Right Technology helps clients create competitive advantage through organizational agility and lower total cost of design.

About the role:

To be able to drive B2B demand generation, brand positioning, and lead pipelines across technical products like data centres, cloud solutions, and enterprise networks. Bridge complex technical concepts with commercial value, managing digital campaigns, analyst relations, and sales enablement.

Key Responsibilities:

- Design, build, execute, measure, and continuously optimize the marketing plans in IT Infrastructure and Cyber Security for the company.

- Become the go-to person for marketing, and act as the advocate/evangelist for our marketing strategy across all businesses.

- Develop and execute marketing strategies aligned with business goals in IT Infrastructure and Cybersecurity solutions.

- Demonstrates confident, impactful communication and thrives in customer-facing settings.

- Conduct market research to stay updated on industry trends and competitor activities.

- Create and manage engaging campaigns across social media platforms (LinkedIn Sales Navigator, Twitter and Instagram).

- Leverage tools such as Lusha (or similar platforms) to drive targeted lead generation and strategic prospecting, ensuring a consistent and high-quality pipeline of potential customers.

- Collaborate closely with sales teams to align marketing efforts with business goals, supporting demand generation initiatives and contributing to sustained pipeline growth and conversion.

- Design and develop impactful marketing collateralincluding presentations, brochures, digital assets, and campaignsusing tools such as Adobe Creative Suite or Canva to ensure brand consistency and visual appeal.

- Lead and infuse creativity into marketing campaigns by conceptualizing innovative ideas and executing engaging initiatives that enhance brand visibility, strengthen positioning, and drive meaningful customer engagement.

- Implement and monitor SEO strategies, Google Ads, and other digital marketing tools to maximize online presence.

- Use data and strategic account insight to establish, forecast and report against key success metrics, as well as drive customer satisfaction and loyalty.

Required Skills & Competencies:

- 3-4 years best-in-class field marketing and/or marketing program management experience within an IT Infrastructure / Cybersecurity space, high tech or fast-paced B2B, marketing environment, preferably with an understanding of security and its role in the future of technology.

- A strong influencer, relationship builder, and collaborator with the ability to engage senior stakeholders and communicate with confidence and authority.

- Strong understanding of the IT industry and market dynamics.

- Proficiency in social media marketing tools and platforms, familiarity with lead generation tools (e.g., Lusha), basic design skills using Adobe / Canva.

- Knowledge of SEO, Google Ads, and digital marketing practices.

- A results-driven, do whatever it takes mindset, with a proven ability to both shape strategy and execute consistently at a high level.

Qualifications:

- Diploma or Bachelors degree/PG in Marketing, Business, IT, or related field.

- Proven track record of successful marketing campaigns in IT or technology-driven industries.