Our client is looking for an experienced Marketing Manager to lead brand growth, consumer engagement, and commercial marketing initiatives for a leading FMCG company. This role requires a strong brand marketer who combines strategic thinking with execution excellence and has spent time in Trade Marketing or Sales to build a deep understanding of the route-to-market and retail ecosystem.

The ideal candidate will have a proven track record of building brands, driving innovation, and delivering sustainable business growth while working closely with Sales, Trade Marketing, Supply Chain, and external agency partners.

Key Responsibilities:

Brand Strategy & Growth:

- Develop and execute annual brand strategies aligned with business objectives.

- Drive market share, revenue, and profitability through effective marketing initiatives.

- Build and manage annual marketing calendars, campaigns, and launch plans.

- Monitor brand health, consumer trends, and competitive landscape to identify growth opportunities.

Consumer Marketing:

- Lead integrated marketing campaigns across ATL, BTL, Digital, PR, and Influencer channels.

- Develop compelling consumer communication and brand positioning.

- Partner with creative and media agencies to deliver impactful campaigns.

- Measure campaign effectiveness and optimize ROI.

Innovation & Portfolio Management:

- Lead New Product Development (NPD) and product renovation initiatives.

- Identify consumer insights and whitespace opportunities.

- Manage product lifecycle, pricing, packaging, and portfolio optimization.

- Coordinate cross-functionally to ensure successful product launches.

Trade & Commercial Marketing:

- Leverage prior Trade Marketing/Sales experience to ensure strong execution at the point of sale.

- Work closely with Sales teams on channel-specific activation plans.

- Develop promotions, shopper marketing programs, visibility initiatives, and retail activation plans.

- Evaluate promotional effectiveness and recommend improvements.

Business & Financial Management:

- Manage annual marketing budgets and ensure optimal allocation of investments.

- Track brand performance, profitability, and marketing ROI.

- Analyze sales data, market research, and consumer insights to support decision-making.

Cross-Functional Collaboration:

- Partner with Sales, Finance, Supply Chain, R&D, Manufacturing, and Procurement teams to execute business plans.

- Build strong relationships with external agencies, research partners, and vendors.

- Ensure timely execution of marketing initiatives across channels.

Desired Candidate Profile:

- MBA in Marketing from a reputed institute.

- Approximately 10-12 years of experience in Marketing within the FMCG industry.

- Mandatory experience in Brand Marketing.

- Must have completed a stint in Trade Marketing or Sales (preferably 2-4 years).

- Experience managing large consumer brands and end-to-end marketing campaigns.

- Strong understanding of consumer behaviour, category management, and retail execution.

- Experience in launching new products and driving innovation pipelines.

- Strong commercial acumen with the ability to interpret business and financial data.

- Excellent stakeholder management and cross-functional collaboration skills.

- Strong analytical, communication, and presentation skills.