Role Overview:

We are seeking a dynamic and seasoned Senior Marketing Manager to lead our brand portfolio in the vibrant Nigerian FMCG market. In this role, you will be the architect of our consumer engagement strategy, translating deep market insights into high-impact campaigns that drive brand equity and market share. You will work closely with cross-functional teams including sales, supply chain, and trade marketing to ensure seamless execution from concept to shelf. By spearheading innovative product launches and consumer-centric activations, you will play a pivotal role in shaping our business trajectory and strengthening our competitive positioning across the region. This position offers a unique opportunity to influence consumer behavior in one of the world's fastest-growing markets while leading a high-performing team toward ambitious growth targets.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies that align with our long-term business objectives to capture significant market share in the Nigerian FMCG landscape.

- Lead the end-to-end lifecycle of product launches, ensuring that value propositions resonate with local consumer segments to maximize adoption and revenue growth.

- Collaborate with regional sales and distribution teams to align marketing activities with trade priorities, ensuring optimal product availability and visibility at the point of sale.

- Analyze complex consumer data and market trends to identify growth opportunities, allowing the business to pivot quickly in response to shifting competitive dynamics.

- Manage multi-channel media budgets and agency partnerships to ensure high-ROI campaigns that elevate brand awareness and foster long-term customer loyalty.

Required Skillset:

- Demonstrated expertise in crafting and implementing end-to-end marketing strategies within the FMCG sector, with a proven track record of managing large-scale brand portfolios.

- Exceptional ability to translate raw consumer insights into actionable marketing initiatives that drive measurable business outcomes.

- Strong interpersonal and leadership skills, with the ability to influence cross-functional stakeholders and lead diverse teams in a fast-paced, on-site environment.

- Excellent communication and presentation skills, capable of articulating complex brand narratives to senior leadership and external partners.

- A Master's degree in Business Administration or a related field from a premier institution is highly preferred to ensure the strategic rigor required for this leadership position.

- Proven adaptability to the unique operational challenges of the Nigerian market, demonstrating resilience and a proactive approach to problem-solving.