Role Overview

We are seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC role, the individual will need to develop persuasive value propositions, build cohesive GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Job Responsibilities:

Go-to-Market Plans

- Develop and implement 360 marketing plans to generate traffic and quality leads for a category leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc.

- Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs.

Value Proposition Development

- Create and articulate clear, compelling value propositions for our brand, courses and offerings.

- Work closely with Product, Sales, and Academic teams to understand course features and benefits, and translate them into customer-centric messaging.

Cross-Functional Collaboration

- Drive communication & alignment with relevant stakeholders on marketing plans & timelines.

Campaign Management and Performance Tracking

- Monitor business trends and adapt campaigns based on spikes & dips in sales.

- Size and scope activations by estimating potential reach, engagement, and conversion at each stage of the funnel ensuring focus on high-quality lead generation.

- Track and analyze campaign metrics, providing actionable insights and recommendations.

Market Understanding

- Develop a strong understanding of student needs, preferences, and behaviors.

- Use data-driven insights to inform strategy and enhance marketing effectiveness.

- Stay abreast of competitions offerings and marketing tactics.

What we are looking for:

- MBA with 6-8 years of experience in Marketing on consumer brands.

- Hands on experience building activations across digital and offline channels.

- Deep understanding of marketing fundamentals and ability to apply them creatively to solve business problems

- Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.

- Strong problem-solving abilities and a results-oriented mindset.

- Exceptional analytical skills - using insights to shape marketing strategies.

- Ability to multitask effectively while being highly organised in a fast-paced environment.

- Excellent communication & interpersonal skills, with the ability to collaborate across teams.

- Ability to deal with ambiguity without losing attention to detail.

- Comfortable speaking in English and Hindi.

Why Join us:

Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. With us your work will make a measurable impact on millions of lives.

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Posted by

Richa Kashyap

Consultant at Talent Elevate

Last Active: 18 December 2025

Job Views:
115

Applications: 74

Recruiter Actions: 0

Posted in

Sales & Marketing