Key Responsibilities:

Market Research & Consumer Insights:

- Conduct market research to understand customer preferences, emerging trends, and competitor activities in the rice and grain industry.

- Use data-driven insights to identify target markets, consumer behaviors, and opportunities for product positioning and growth.

Strategic Marketing Planning:

- Develop and implement marketing strategies to drive awareness, adoption, and sales of rice and grain products.

- Identify key growth opportunities in both domestic and international markets and tailor strategies accordingly.

- Set and achieve measurable marketing goals and KPIs to ensure alignment with business objectives.

Brand Development & Positioning:

- Oversee the development and positioning of rice and grain products, ensuring they align with the brand's vision, mission, and market needs.

- Create strong, compelling messaging that communicates the unique benefits and value of the products.

- Manage the brand identity and consistency across all touchpoints, including packaging, advertising, and digital presence.

Product Launches & Promotions:

- Lead product launches, coordinating with product development, sales, and supply chain teams to ensure successful market introductions.

- Plan and execute promotional campaigns, including special offers, discounts, and seasonal campaigns, to drive sales and enhance brand visibility.

Digital Marketing & E-Commerce:

- Oversee the digital marketing strategy for rice and grain products, including social media, SEO, email marketing, and online advertising.

- Manage the company's online presence and optimize e-commerce platforms (e.

, company website, online marketplaces) to increase direct-to-consumer sales.

Sales & Distribution Collaboration:

- Work closely with the sales team to develop go-to-market strategies, sales materials, and product positioning to drive customer acquisition and retention.

- Assist in identifying and securing new retail and distribution partners, both locally and globally.

- Collaborate with logistics and supply chain teams to ensure product availability and meet market demand.

Content Creation & Communication:

- Create and oversee the development of marketing content, including brochures, presentations, product descriptions, and social media content.

- Develop engaging stories and educational content to highlight the nutritional value and versatility of rice and grain products.

Budget Management:

- Manage the marketing budget for rice and grain products, ensuring that campaigns are executed within budget and that resources are allocated efficiently to maximize ROI.

- Track marketing spend and adjust strategies to optimize resource allocation.

Performance Analysis & Reporting:

- Analyze and report on the performance of marketing campaigns, providing insights on metrics like brand awareness, consumer engagement, sales, and market share.

- Use analytics tools to track key performance indicators (KPIs) and continuously improve marketing strategies.

Education:

- Bachelors degree in Marketing, Business, Agriculture, or a related field.

A Masters degree or MBA is a plus.

Experience:

- At least 5-7 years of experience in marketing, with a focus on food products or agriculture (rice and grains experience is preferred).

- Proven track record of developing and executing successful marketing campaigns in the food industry.

Skills:

- Strong knowledge of the rice and grain industry, including consumer trends, distribution channels, and market dynamics.

- Expertise in digital marketing, social media management, SEO, email marketing, and e-commerce platforms.

- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.

- Strong project management skills and the ability to manage multiple projects simultaneously.

- Proficient in using marketing tools and platforms such as Google Analytics, social media platforms, and marketing automation tools.

Personal Attributes:

- Analytical mindset with the ability to interpret data and generate actionable insights.

- Creative, innovative, and results-oriented.

- Strong leadership abilities and the ability to work collaboratively across teams.

- Self-starter, highly organized, and able to manage competing priorities effectively.

- Passionate about the food industry and the positive impact of healthy grains and rice on consumers' lives.

Working Conditions:

- Full-time position.

- Regular office hours with travel for industry events, customer meetings, and market research.

- Flexibility for remote work may be available, depending on company policies