- Develop a game marketing strategy that will help attract and retain players in a competitive market. Implement targeted marketing campaigns that will drive player engagement and bring commercial results. Build hype for your game launch to increase user acquisition. Managing day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

DUTIES AND RESPONSIBILITIES:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with brands

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

- Developing B2B and B2C marketing strategies and executing them.

- Should be able to manage, execute and monitor diverse marketing strategies for Fashion and Tech company under the Group.

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets.

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

- Generate Revenue streams by managing brand partners to contribute to marketing activations and influencer marketing

- Manage and create content for social media platforms for B2B and B2C channels. Drive productivity through influencer marketing campaign.

Qualifications and experience:

- Master's degree a plus

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

- Experience with marketing automation and CRM tools, like Hubspot

- Experience with Influencer marketing.

- Proficiency with online marketing and social media strategy

- Established press and media contacts