One of our global leader client into FMCG , Food & Beverage looking for a dynamic marketing leader having knowledge of Brand objective and role of consumer activation for each brand, Research methodology and techniques to evaluate activation programs. Best practices - Do's & Don'ts of different engagement points &gt; Materials, costs, lead times for fabrication of various elements involved Objective : - To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extend ability: - Enable consumer product trial, sampling and engagement. - Disseminate key product benefits by creating interesting activation programs. - Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition. Key Result Areas: 1. Quality of implementation of consumer programs for each brand in multiple geography: - No. of programs implemented for each brand cutting across various touch points (eg: Home including resident welfare associations , IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca's 2. Delight the consumer at every touch point : - Implement and strictly monitor evaluation metrics and checklists that ensures requisite quality of people & materials for various kinds of programs. - Collection of consumer databases - Cascading standardized training modules for brand promoters and conducting quality checks on ground to check adherence to the same 3. Build a network of high quality Agencies: - Participate in conducting pitches to em-panel agencies by activation type - Ensure adherence to standardized costs by activation type - Regular reviews basis execution quality measured through set performance criteria for the agency 4. Implement quality and audit systems: - Audit implementation quality - Daily/weekly/monthly reports on programs that enables timely and actionable feedback to all stakeholders. 5. Cost per contact to be bench marked to the best in the industry: - Continuously drive down cost per contact through both efficient and effective means - Develop & implement Measurement systems for effectiveness:: 6. Working effectively with all partners to drive buzz, scale and smooth implementation. - Qualification : MBA Mkt from good institute ... preferable from fmcg / Food / Beverage / consulting industry

Bangalore

Manager - Marketing/Consumer Activation - FMCG/Food Industry 

Job Description for Manager - Marketing/Consumer Activation - FMCG/Food Industry  in Catapult Management Resources Pvt Ltd. in  Bangalore for (4-10) years of experience. Apply Now!