Manager - Marketing Communications - Retail

Description:

Job Title: Marketing Communication Manager

Location: Gurgaon

Industry: Luxury Retail | Designer Apparel

Role Overview:

- The Marketing Communication Manager will be responsible for developing and executing integrated marketing communication strategies that strengthen brand positioning, drive customer engagement, and support retail and digital growth.

Key Responsibilities:

- Develop and implement brand-aligned marketing communication strategies across online and offline channels.

- Manage brand messaging, tone of voice, and visual consistency across campaigns, retail, and digital platforms.

- Lead content creation for campaigns, lookbooks, catalogues, social media, website, and in-store communication.

- Plan and execute seasonal campaigns, product launches, and brand initiatives.

- Coordinate with creative agencies, PR partners, influencers, photographers, and stylists.

- Work closely with design, retail, e-commerce, and social media teams to ensure cohesive communication.

- Oversee PR activities, media coverage, press releases, and brand collaborations.

- Manage marketing calendars, budgets, and campaign timelines.

- Track campaign performance and derive insights to optimize communication strategies.

Required Skills & Qualifications:

- Bachelors/Masters degree in Marketing, Communications, Fashion Management, or related field.

- 58 years of experience in marketing communications, preferably in luxury fashion, retail, or lifestyle brands.

- Strong understanding of luxury brand positioning and storytelling.

- Excellent written and verbal communication skills.

- Experience handling 360 marketing campaigns.

- Ability to manage multiple stakeholders and agencies.