Purpose of the Role:

This role owns marketing, communications, public relations, and event experience including flagship properties like Indian Innovation Icons and InnoWin Day. This is not a performance marketing role. It is a brand, creative, and public relations led role, built around dissemination strategy and experience design, not digital ad spend.

Key Deliverables:

Brand and Marketing Strategy:

- Brand Strategy: Define and evolve brand positioning and voice, growing awareness and equity to the standard expected not for profit arm.

- Digital and Content Strategy: Lead strategy and voice for digital and social media presence, directing agency partners on execution.

- Creative Direction: Personally lead creative direction for hero moments and flagship communications, directing external creative and agency partners.

- Brand Measurement: Track brand awareness and equity over time through indicators such as share of voice, media mention volume, unprompted recognition, and PR value unlocked, showing whether public perception is consistently growing across relevant strategic audiences and markets.

Public Relations and Communications:

- PR Strategy: Build and execute public relations strategy, positioning and its innovators in national, regional, new age media and key sectoral events/platforms.

- Dissemination Strategy: Design formats and campaigns for how work, from portfolio wins to program outcomes, gets carried across media, industry, and stakeholder audiences.

- Stakeholder Communications: Develop inputs for spokespersons in interactions with media, Governing Council members and other critical stakeholders.

Event Experience Ownership & Execution:

- Indian Innovation Icons: Own end to end program, experience design, execution and amplification for the Grand Finale and related program experiences, firsthand for flagship elements and directing vendors, consultants and agencies for the rest.

- InnoWin Day: Lead program and experience design and execution for InnoWin Day, ensuring category winners leave with a high value, high impact experience, which translates to relevant connections for business growth and acceleration.

- Vendor and Agency Management: Select and manage external event, PR, and creative agencies and vendors to the standard brand requires and ensure compliance with brand architecture and policies.

Team and Budget Leadership:

- Team Management: Lead marketing and communications team, including day to day direction and development of team members.

- Budget Ownership: Own and manage the marketing and events budget, allocating spend across brand, PR, and event execution.

Qualifications and Competencies:

- Master's degree in marketing & communications.

- 8 - 10 years of experience in marketing, communications, PR, or brand roles, drawn from agency, in house corporate, or nonprofit and foundation backgrounds.

- A record of leading large-scale events or campaigns from concept through execution. Award show experience specifically is not required, comparable scale and complexity is what counts.

- Proven ability to build and execute result driven public relations strategy that shapes how an organization is perceived. Existing journalist relationships are useful, not required.

- Strong creative instincts, with the ability to personally conceptualize hero content and direct creative agencies for the rest.

- Experience managing a team, with the ability to lead and develop a small marketing and communications function.

- Proficiency in budgeting and financial management for marketing and event functions.

- Structured, precise and high quality written and spoken communication, with an instinct for how a not-for-profit brand associated with a listed company needs to hold itself.