About Role:

We are looking for a well-rounded B2B marketer who has spent their career across the full go-to-market motion. You will own how we position the product, how we build pipeline, and how we grow. The ideal person has real depth in product marketing and demand generation, but has also lived closer to revenue: growth, partnerships, sales collaboration, the works.

This is not a run the content calendar role. You will be shaping the GTM strategy alongside the founders and the sales team, and you will be measured on pipeline and revenue, not vanity metrics.

Roles & Responsibilities:

Product Marketing:

- Own positioning, messaging, and narrative - translate technical voice-AI capabilities into sharp, buyer-facing value

- Lead product and feature launches end to end, working across product and sales

- Build sales enablement that actually gets used: decks, battlecards, case studies, competitive intelligence

- Develop deep understanding of our buyers, personas, and the competitive landscape

Demand Generation:

- Own the demand engine across channels - content, paid, email, events, ABM - to build qualified pipeline

- Partner with sales on pipeline targets and funnel health (MQL - SQL - revenue)

- Run experiments, track CAC and ROI, and double down on what works

- Own the marketing stack, attribution, and reporting

Growth & GTM:

- Operate across the whole GTM motion, comfortable owning outcomes that sit close to revenue

- Explore growth loops, partnerships, and co-marketing opportunities that open new channels

- Work shoulder-to-shoulder with sales, product, and founders on GTM strategy

What We're Looking For:

- ~8 years in B2B Go-To-Market, with genuine depth in product marketing and demand generation

- A well-rounded operator who has worn multiple GTM hats - PMM, demand gen, growth, partnerships - rather than being siloed in one function

- A track record of building pipeline and shipping launches in B2B SaaS

- Comfort with technical or AI products - you can get up to speed on voice AI and speak credibly to a technical buyer

- Data-driven and comfortable owning funnel metrics and budgets

- A builder's mentality - thrives in ambiguity, happy to be hands-on

- Good to have: Tier 1 education pedigree, the likes of IIT, ISB, IIM, BITS, etc.

Bonus Points:

- Experience at an early-stage or high-growth startup, ideally building a marketing function from the ground up

- Background in AI, developer, infrastructure, or technical SaaS categories

- Exposure to growth partnerships, BD, or channel work