Description:

About ShipDelight:

- Our Journey, Our Vision From Ground Operations to a Scalable Post-Purchase Engine.

- When we started ShipDelight 10 years ago, it was about building a digital bridge between supply and demand redefining post-purchase intelligence in e-commerce logistics.

- We always believed that India already has the infrastructure to connect the last mile, it simply needed a strong technology layer to transform it into a reliable and scalable delivery network.

- Over the years, weve evolved from a problem-solving logistics team into a full-stack, tech-first platform that powers post-purchase excellence blending automation, business intelligence, and customer experience.

- We have stayed close to the ground by building platforms across B2C, B2B logistics, partnering with fashion brands, D2C challengers, traditional retailers, and now government-backed ecosystems like ONDC.

- At ShipDelight, our intention is to carve out a niche by aligning with our clients long-term vision: Empowering brands to drive retention and revenue by owning their post-purchase experience.

- We believe in offering more than just a service, we provide affirmation, built on the belief that if you Own your data, you own your customer.

- Our Purpose With over two decades of domain expertise and a combined experience of 55 years, the founders of ShipDelight possess unparalleled insight into the challenges that arise from incomplete integration between e-commerce and logistics.

- This profound understanding enables us to develop comprehensive solutions that address the root issues, ensuring seamless operations and optimal performance for our clients.

- Our Mission is to lead a logistics revolution powered by smart technology for modern Bharat.

- As we evolve into a SaaS-first organization, marketing is central to shaping our positioning, building thought leadership, and creating strong demand pipelines in both logistics and SaaS verticals.

Role Purpose:

- Reporting to the SaaS Head, the Marketing Manager will be responsible for designing and executing ShipDelights B2B marketing strategy with a focus on lead generation, brand positioning, and client engagement.

- This role will integrate digital, content, and event-led marketing to establish ShipDelight as the partner of choice for D2C and enterprise brands.

- Without this role, the company risks under-leveraging its SaaS positioning, losing visibility in a competitive market, and missing growth opportunities.

Key Expectations from the role:

- Develop and execute integrated B2B marketing campaigns aligned with business objectives.

- Drive demand generation through digital channels, partnerships, and industry events.

- Create and own content strategy (social media, blogs, case studies, whitepapers, newsletters, product marketing).

- Manage social media and PR presence to build ShipDelights thought leadership.

- Marketing Qualified Leads (MQLs) contribution to sales pipeline.

- Brand awareness and perception in target segments.

- ROI on marketing campaigns and activities.

- Collaborate with Sales on lead nurturing and pipeline conversions.

- Partner with Product for feature launches, go-to-market (GTM) planning, and SaaS positioning.

- Work with Ops/CS teams to develop client success stories and testimonials.

- Keep leadership informed of campaign performance, market insights, and competitor activities.

- Ensure internal teams are updated on key marketing initiatives and results.

Key Competencies:

Essential (Must Have):

- B2B marketing strategy, digital marketing, demand generation, SaaS/product marketing basics.

- Campaign planning and execution, content development, performance tracking, stakeholder engagement.

- Creative, data-driven, result-oriented, collaborative.

- 6+ years in B2B marketing, with proven experience in SaaS/technology-enabled industries.

Desirable (Preferred to Have):

- Knowledge of logistics/e-commerce domain, ABM (Account-Based Marketing).

- Event marketing, PR/media management, marketing automation tools (HubSpot, Marketo, Zoho).

- Entrepreneurial, curious, ability to thrive in a startup-like fast-paced environment.

- Prior exposure to logistics-tech, supply chain, or e-commerce sectors.

- Bachelors degree in Marketing/Communications; MBA preferred.