Marketing Manager - B2B Food Ingredients

Location: Pune

Experience: 8 - 12 Years

Work Model: Full-time | Work from Office

Industry: Food Ingredients / Alternative Proteins / Food Technology

The Opportunity:

We are looking for a strategic, technically strong B2B marketer with hands-on experience in the food ingredients industry.

This is an individual contributor role with significant ownership and direct interaction with the Co-founders. The role will work closely with the leadership team and sales function to understand Proeon's business vision, product portfolio and sales objectives, and translate these into actionable marketing strategies for domestic growth and international market entry.

The ideal candidate will combine food/ingredient industry knowledge, strategic thinking, technical understanding and strong communication skills.

This is not a pure digital marketing, data analytics or social media role.

Key Responsibilities:

1. B2B Marketing Strategy:

- Develop and execute the B2B marketing strategy aligned with Proeon's business vision, product portfolio and sales plans.

- Work closely with the Co-founders and Sales team to identify priority markets, customer segments and growth opportunities.

- Develop market-entry strategies for new international geographies and support expansion of Proeon's domestic business.

- Identify market trends, competitor positioning, customer needs and emerging opportunities within the food ingredients and protein ecosystem.

- Translate market intelligence into actionable commercial and marketing initiatives.

2. Food Ingredient & Technical Marketing:

- Develop a deep understanding of Proeon's protein ingredients, technology, applications and differentiators.

- Work closely with R&D and Sales to articulate the technical and commercial value proposition of Proeon's products.

- Develop compelling technical-commercial narratives that clearly communicate why Proeon's protein solutions are differentiated in the market.

3. Customer & Market Engagement:

- Support Sales in developing customer-specific pitches, presentations and marketing collateral.

- Support customer meetings where technical understanding and value communication are critical.

- Develop market-specific messaging and propositions for different customer segments and geographies.

- Build a strong understanding of competitors and their product/technology positioning.

4. International Market Development:

- Partner with the leadership and Sales teams to identify and evaluate new international markets.

- Develop market-entry and positioning strategies based on market potential, customer requirements, competitive landscape and regulatory considerations.

- Identify relevant industry platforms, customers, partners and channels for market development.

5. Trade Shows & Industry Events:

- Own Proeon's participation strategy across relevant food ingredient, food-tech and protein industry trade shows and conferences.

- Identify the right events based on business objectives and target customer segments.

- Plan pre-event, during-event and post-event marketing activities.

- Ensure Proeon's presence at industry events effectively communicates its technology, products and differentiation.

- Work with Sales to maximise customer engagement and business opportunities generated through industry events.

6. LinkedIn & Digital Presence:

- Build Proeon's LinkedIn presence as a credible food-tech and protein ingredients company.

- Develop thought-leadership and technical content around protein innovation, food ingredients, applications, technology and market trends.

- Strengthen Proeon's online presence through relevant and technically credible content.

- Work with internal stakeholders to ensure the company website effectively communicates Proeon's products, capabilities, technology and value proposition.

What We Are Looking For:

- 8 - 12 years of experience in B2B marketing, preferably within the food ingredients, food technology, alternative proteins, nutrition or related industries.

- Strong understanding of the B2B food ingredients business and how ingredients are positioned, evaluated and sold to customers.

- Technical education in Food Technology, Food Science, Biotechnology or a closely related discipline; a B.Tech/M.Tech in Food Technology would be preferred.

- Ability to understand technical aspects of protein ingredients and translate them into meaningful customer and market propositions.

- Experience supporting or driving market development, product positioning and international market expansion will be highly valued.

- Strong strategic thinking with the ability to connect business objectives - sales priorities - market opportunity - marketing strategy.

- Excellent written and verbal communication skills, with the ability to present technical information in a simple and commercially compelling manner.

- Ability to work independently, take ownership and operate with minimal supervision.

- Comfortable working directly with Co-founders and senior leadership in a fast-paced entrepreneurial environment.

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