Manager - Marketing - B2B

Manager - Marketing

Description:

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

Marketing Strategy & Execution (Core Responsibility)

- Develop and execute quarterly and annual marketing plans.

- Plan and implement campaigns for product promotion, lead generation, and brand building.

- Ensure consistent branding and messaging across all channels.

- Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

Digital Marketing (Part of the Role)

PPC & Lead Generation

- Plan, manage, and optimise Google Ads and other paid campaigns.

- Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

- Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

- Implement on-page/off-page SEO strategies to improve organic search visibility.

- Conduct keyword research, optimise content, and review analytics.

- Coordinate with design/content teams to ensure SEO standards are met.

Brand, Content & Communication

- Oversee the creation of marketing content with blogs, emails, social posts, brochures, case studies, videos, and presentations.

- Maintain brand guidelines and ensure cohesive communication across the organisation.

- Work with internal and external creative teams for design and content execution.

Exhibitions, Events & Offline Marketing

- Lead planning and execution of marketing for exhibitions and trade shows.

- Support stall layout planning, branding materials, and event promotions.

- Manage lead handling and coordination before, during, and after events.

Lead Management & CRM Collaboration

- Ensure prompt assignment of incoming leads to the respective territory managers.

- Track lead flow, progress, and campaign effectiveness.

- Work closely with the sales team to improve follow-up quality and conversion tracking.

Market Research & Data Management

- Conduct competitive research, pricing insights, and industry analysis.

- Prepare scraping data and market intelligence reports.

- Support management with MIS and performance dashboards.

Performance Analysis & Reporting

- Monitor marketing KPIs across both digital and offline activities.

- Prepare regular performance reports with insights and improvement suggestions.

- Conduct A/B tests and track results for continuous optimisation.

Requirements:

- Excellent communication, planning, and coordination skills.

- 2+ years of experience in a marketing role (preferably B2B).

- Strong understanding of digital marketing (PPC, SEO, analytics).

- Ability to independently manage marketing activities with high ownership.

- Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

- Understanding of website platforms (WordPress, CMS tools).

- Ability to manage multiple projects and meet deadlines.

Desirable Skills:

- Experience with LinkedIn, Facebook, and Instagram marketing.

- Knowledge of email marketing tools or automation platforms.

- Creative thinking and copywriting ability.

- Google certifications are an added advantage.

Qualifications:

- Degree in Marketing, Business, Communications, IT, or a related field.

(Working Hours/Timing: 9:30 AM to 6:30 PM) 5 days.