Manager - Marketing Description: We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision. Key Responsibilities: Marketing Strategy & Execution (Core Responsibility) - Develop and execute quarterly and annual marketing plans. - Plan and implement campaigns for product promotion, lead generation, and brand building. - Ensure consistent branding and messaging across all channels. - Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals. Digital Marketing (Part of the Role) PPC & Lead Generation - Plan, manage, and optimise Google Ads and other paid campaigns. - Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. - Develop effective ad copies and assist with landing page enhancements. SEO & Website Management - Implement on-page/off-page SEO strategies to improve organic search visibility. - Conduct keyword research, optimise content, and review analytics. - Coordinate with design/content teams to ensure SEO standards are met. Brand, Content & Communication - Oversee the creation of marketing content with blogs, emails, social posts, brochures, case studies, videos, and presentations. - Maintain brand guidelines and ensure cohesive communication across the organisation. - Work with internal and external creative teams for design and content execution. Exhibitions, Events & Offline Marketing - Lead planning and execution of marketing for exhibitions and trade shows. - Support stall layout planning, branding materials, and event promotions. - Manage lead handling and coordination before, during, and after events. Lead Management & CRM Collaboration - Ensure prompt assignment of incoming leads to the respective territory managers. - Track lead flow, progress, and campaign effectiveness. - Work closely with the sales team to improve follow-up quality and conversion tracking. Market Research & Data Management - Conduct competitive research, pricing insights, and industry analysis. - Prepare scraping data and market intelligence reports. - Support management with MIS and performance dashboards. Performance Analysis & Reporting - Monitor marketing KPIs across both digital and offline activities. - Prepare regular performance reports with insights and improvement suggestions. - Conduct A/B tests and track results for continuous optimisation. Requirements: - Excellent communication, planning, and coordination skills. - 2+ years of experience in a marketing role (preferably B2B). - Strong understanding of digital marketing (PPC, SEO, analytics). - Ability to independently manage marketing activities with high ownership. - Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. - Understanding of website platforms (WordPress, CMS tools). - Ability to manage multiple projects and meet deadlines. Desirable Skills: - Experience with LinkedIn, Facebook, and Instagram marketing. - Knowledge of email marketing tools or automation platforms. - Creative thinking and copywriting ability. - Google certifications are an added advantage. Qualifications: - Degree in Marketing, Business, Communications, IT, or a related field. (Working Hours/Timing: 9:30 AM to 6:30 PM) 5 days.

Vadodara/Baroda

Gujarat

Manager - Marketing - B2B 

Job Description for Manager - Marketing - B2B  in POST A RESUME in  Vadodara/Baroda Gujarat for (2-6) years of experience. Apply Now!