Manager - Marketing - Automobile

Description:

Position Overview:

We are looking for an experienced and dynamic Marketing Manager to lead the marketing operations for BMW Cars & Motorrad in Patna.

The ideal candidate will have hands-on experience in automobile marketing, a strong understanding of both ATL and BTL activities, and the ability to drive brand visibility through innovative campaigns and digital strategies.

Key Responsibilities:

- Develop and implement marketing strategies to promote BMW Cars and Motorrad brands in the region.

- Plan and execute ATL (Above the Line) and BTL (Below the Line) marketing activities, including events, promotions, and campaigns.

- Manage and enhance brand visibility through social media and digital marketing initiatives.

- Collaborate with sales and management teams to align marketing goals with business objectives.

- Oversee dealership-level branding, local advertising, and customer engagement programs.

- Coordinate with BMW Indias central marketing team for brand compliance and campaign execution.

- Track marketing performance, analyze ROI, and prepare periodic reports.

Qualifications & Experience:

Education: Graduate or MBA in Marketing or Business Administration.

Experience: Minimum 3 years of experience in automobile marketing.

- Strong understanding of ATL/BTL marketing, event management, and social media marketing.

- Excellent communication, leadership, and project management skills