Manager - Marketing & Communications

Description:

Department: Marketing & Communications.

Position Overview:

Key Responsibilities:

Marketing Strategy & Planning:

- Conduct market research and competitive analysis to identify trends, opportunities, and target audiences.

- Manage annual marketing budgets and ensure ROI-driven campaigns.

Brand Management:

- Ensure consistency of brand voice and visuals in all marketing materials and communications.

- Oversee production of creative assets including brochures, presentations, and digital content.

Digital Marketing:

- Drive website traffic, engagement, and conversions through data-driven initiatives.

- Monitor analytics and KPIs to measure campaign effectiveness.

Corporate Communications & PR:

- Manage media relations, press releases, and crisis communication when necessary.

- Collaborate with leadership for executive communications and thought leadership content.

Events & Campaigns:

- Drive product launches and brand campaigns end-to-end.

Team Leadership:

- Collaborate cross-functionally with sales, product, and HR teams to align messaging and objectives.

Key Skills & Competencies:

- Excellent written and verbal communication skills.

- Strong understanding of digital marketing tools and analytics.

- Proven experience managing agencies and vendors.

- Creative mindset with attention to detail.

- Leadership, collaboration, and project management skills.

Qualifications:

- 7+ years of experience in marketing, brand management, or corporate communications.

- Experience in manufacturing industries will be plus.

- Proficiency in tools such as Photoshop, Canva, Coral Draw etc software.