Manager - Marketing & Business Development - Sports Business

Job Title: Sports Marketing & Business Development Manager.

Location: Noida.

Experience: 7+.

Job Overview:

We are seeking a dynamic and results-driven Sports Marketing & Business Development professional working with Sports franchises, have managed players/athletes, activations, tournaments etc. to drive marketing initiatives, manage sports events, and engage with athletes and franchises. The ideal candidate will have hands-on experience in tournaments, franchise management, athlete engagement, and sports-related brand promotions.

Key Responsibilities:

- Plan, execute, and manage sports tournaments, leagues, and franchise events.

- Develop strategic relationships with athletes, coaches, academies, and corporate partners.

- Manage athlete endorsements, sponsorship activations, and engagement campaigns.

- Lead B2B and B2C sales initiatives for sports programs, merchandise, or services.

- Oversee event logistics, budgeting, marketing collateral creation, and promotion strategies.

- Coordinate with internal teams and external agencies for seamless event execution.

- Analyze event and campaign performance metrics to optimize engagement and ROI.

- Ensure compliance with all regulatory and contractual obligations for tournaments and sponsorships.

Key Skills & Competencies:

- Sports Marketing & Event Management.

- Athlete & Franchise Engagement.

- Sponsorship & Brand Activation.

- B2B/B2C Sales in Sports Sector.

- Budgeting, Planning, and Execution.

- Strong Communication & Negotiation Skills.

- CRM and Data Analysis for performance tracking.

Qualifications:

- Bachelors/Masters degree in Marketing, Business, Sports Management, or related field.

- 7+ years of experience in sports marketing, event management, or related domains.

- Proven track record in managing sports tournaments, athlete engagements, and franchise partnerships.

Preferred:

- Experience in managing high-profile sporting events or leagues.

- Hands-on experience in digital marketing, social media campaigns, and influencer management in sports.