Manager - Marketing & Branding - FMCG

Manager - Marketing & Branding - FMCG - Diversity Candidates Only

Position : Manager 360 Marketing & Social Media

Location : Gurugram

Industry : FMCG

Experience : 12+ years (Post-MBA/Mass Communication)

Qualification : Full-time MBA (Marketing) or Master's in Mass Communication/Mass Journalism from a reputed institute

Hiring Focus : Diversity Candidates

About the Role :

We are looking for a seasoned 360 Marketing professional to lead integrated brand-building initiatives across digital and offline channels for one of India's leading FMCG organizations. The ideal candidate should possess strong expertise in social media strategy, digital-first brand marketing, integrated campaigns, consumer insights, and media planning, while working closely with internal and external stakeholders to deliver business growth.

This role requires a strategic marketer with a strong execution mindset who has successfully managed large-scale brand campaigns across multiple consumer touchpoints.

Key Responsibilities :

- Develop and execute end-to-end 360 marketing strategies aligned with business and brand objectives.

- Lead integrated campaigns across TV, Digital, Social Media, Influencer Marketing, Print, OOH, Retail, PR, and BTL activations.

- Drive social media strategy across key platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.) to enhance consumer engagement and brand equity.

- Develop digital-first campaigns leveraging content marketing, influencer collaborations, creator ecosystem, and community engagement.

- Partner with creative, media, digital, and content agencies to deliver high-impact campaigns.

- Manage annual marketing calendars, campaign launches, product launches, and seasonal activations.

- Analyze consumer behavior, market trends, and competitive intelligence to build winning marketing strategies.

- Monitor campaign performance using digital analytics tools and optimize marketing ROI.

- Lead brand communication, storytelling, and content strategy across owned and paid media.

- Collaborate with Sales, Category, Consumer Insights, E-commerce, and Trade Marketing teams to ensure integrated execution.

- Manage marketing budgets, media investments, agency relationships, and campaign governance.

- Drive innovation by identifying emerging digital trends, AI-led marketing solutions, and new-age consumer engagement platforms.

Candidate Profile :

- 12+ years of post-qualification experience in Brand Marketing, Integrated Marketing, or Digital Marketing.

- Full-time MBA (Marketing) or Master's in Mass Communication/Mass Journalism from a reputed institute.

- Strong experience in FMCG, Consumer Goods, Food & Beverage, Personal Care, Consumer Durables, Retail, or similar B2C sectors.

- Hands-on experience managing brand social media channels and digital marketing campaigns.

- Proven expertise in :

1. 360 Marketing

2. Social Media Marketing

3. Brand Management

4. Digital Marketing

5. Consumer Marketing

6. Content Strategy

7. Influencer Marketing

8. Performance Marketing

9. Media Planning & Buying

10. Consumer Insights

11. Product Launches

12. Integrated Marketing Communications (IMC)

- Strong understanding of consumer behavior, digital ecosystem, and emerging marketing technologies.

- Experience managing leading creative, digital, media, and PR agencies.

- Excellent stakeholder management, communication, and presentation skills.

- Strong analytical mindset with experience in campaign measurement and ROI optimization.

Preferred Experience :

- Candidates with experience in one or more of the following sectors will be preferred:

1. FMCG

2. Food & Beverage

3. Personal Care & Beauty

4. Consumer Electronics

5. Retail

6. E-commerce

7. Lifestyle Brands

8. Consumer Healthcare

Key Competencies :

- Strategic Brand Management

- Consumer-Centric Thinking

- Integrated Marketing Communications

- Social Media & Digital Excellence

- Storytelling & Content Leadership

- Data-Driven Decision Making

- Agency Management

- Innovation & Creativity

- Cross-functional Collaboration

- Business Acumen

- Leadership & Team Management