Manager - Marketing - Advertising Firm

Responsibilities:

- Develop and execute comprehensive marketing strategies that align with client objectives and brand identity, emphasizing social media platforms.

- Collaborate closely with clients to understand their brand essence, target audience, and marketing goals.

- Create innovative and engaging content plans, campaigns, and initiatives specifically designed for social media platforms.

- Lead a team to produce high-quality content (including graphics, videos, and copy) that resonates with the audience and aligns with brand aesthetics.

- Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and optimization.

- Monitor and measure the performance of marketing efforts, providing regular reports and insights to clients and internal stakeholders.

- Manage budgets effectively, ensuring efficient allocation and maximum ROI for marketing campaigns.

Requirements:

- Bachelor's degree in Marketing or related field.

- Proven experience of minimum 6 years in developing and implementing successful marketing strategies, preferably in the beauty and personal care industry.

- Strong understanding of social media platforms, trends, and best practices.

- Exceptional creativity with a keen eye for detail and design.

- Proficiency in marketing analytics tools and the ability to derive actionable insights from data.

- Excellent leadership, communication, and team management skills.

- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.