Job Description - Marketing Manager

Position: Marketing Manager

Experience: 2-5 Years

Location: Gurgaon

Work Mode: Work From Office (WFO)

Industry: Advisory/Consulting

About the Role:

We are seeking a dynamic and results-oriented Marketing Manager to join our growing Advisory Firm. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, generate qualified leads, and support business growth. This role requires a blend of strategic thinking, creativity, and strong execution capabilities.

Key Responsibilities:

- Develop and execute integrated marketing campaigns across digital and offline channels.

- Build and strengthen the firm's brand presence through innovative marketing initiatives.

- Plan and manage content marketing, social media, email marketing, and website updates.

- Coordinate with internal stakeholders and external agencies to ensure timely campaign execution.

- Drive lead generation initiatives to support business development objectives.

- Monitor campaign performance, analyze marketing metrics, and provide actionable insights to optimize ROI.

- Organize webinars, events, and industry engagements to increase brand awareness and client outreach.

- Create marketing collateral, presentations, brochures, and other promotional materials.

- Conduct market research, competitor analysis, and identify emerging industry trends.

- Manage the marketing budget and ensure efficient allocation of resources.

Qualifications & Skills:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA in Marketing is preferred.

- 2-5 years of relevant marketing experience, preferably in an Advisory, Consulting, Professional Services, Financial Services, or B2B environment.

- Strong understanding of digital marketing, branding, content marketing, and lead generation.

- Experience with marketing automation tools, CRM platforms, Google Analytics, and social media platforms is preferred.

- Excellent written and verbal communication skills.

- Strong analytical, organizational, and project management abilities.

- Ability to manage multiple projects in a fast-paced environment.

- Creative mindset with a data-driven approach to decision-making.

Preferred Skills:

- Experience in B2B marketing and professional services.

- Knowledge of SEO, SEM, performance marketing, and email marketing.

- Familiarity with design tools such as Canva or Adobe Creative Suite is an added advantage.

- Experience managing agencies, vendors, and external partners.

What We Offer:

- Opportunity to work with a fast-growing Advisory Firm.