We are looking for a highly execution-driven Marketing Manager to lead and scale rural marketing initiatives at a critical growth stage.

This role requires someone who can independently own strategy and translate it into strong on-ground execution. The focus is on building trust among rural customers, driving adoption, strengthening brand presence across ecosystems (government, partners, funders), and delivering measurable business outcomes.

The ideal candidate is hands-on, comfortable working close to the field, and thrives in lean, fast-moving environments.

Key Responsibilities:

- Own and drive the end-to-end marketing strategy and execution aligned with organizational growth priorities.

- Design and execute rural-focused marketing campaigns across different geographies and customer segments.

- Manage and optimize the marketing funnel (Awareness - Lead - Conversion) with strong ownership of metrics and outcomes.

- Work closely with Sales, Product, and Field teams to ensure campaigns translate into real adoption and revenue impact.

- Lead farmer/customer acquisition initiatives and generate high-quality leads at scale.

- Ensure brand consistency across all channels (ground activations, digital, partnerships, PR).

- Track, analyze, and report KPIs to improve campaign effectiveness and ROI.

- Manage and guide a lean marketing team and external vendors/agencies.

Ideal Candidate Profile:

- Hands-on executor with strong ownership mindset.

- Comfortable working in rural/field-driven ecosystems.

- Data-driven and outcome-oriented.

- Able to balance strategy with day-to-day execution.

- Thrives in resource-constrained environments and scales processes effectively.

Must-Have Qualifications:

- Postgraduate degree/diploma in Marketing, Business Administration, Communications, or related field.

- 6-8+ years of hands-on marketing experience with direct ownership of campaigns and brand initiatives.

- Minimum 2-3 years of experience in rural or low-income markets with field marketing exposure.

- Demonstrated experience managing and optimizing marketing funnels.

- Strong cross-functional collaboration experience with Sales / Field / Program teams.

Preferred Experience:

- Experience in agri-tech, agriculture, rural livelihoods, or impact-driven organizations.

- Exposure to PR, media outreach, or employer branding initiatives.

- Experience managing junior team members and/or external agencies.