Manager - Marketing

Description:

- Exposure of New Product launch, Innovation and Activation along with managing existing products

- Own and drive brand strategy and equity in alignment with corporate and long-term business objectives, ensuring sustained market leadership and growth.

- Lead end-to-end brand management, including positioning, value proposition, pricing, packaging, communication strategy (ATL/BTL), and activation across channels.

- P&L management for the brand, encompassing media, trade, BTL investments, and marketing budgets to deliver top line growth and profitability.

- Partner closely with Sales, R&D, Finance, and Supply Chain to ensure effective go-to-market execution, product launches, and on-ground impact.

- Provide strategic leadership to brand teams, guiding annual planning, budgets, performance tracking, and capability development to build a high-performance culture.

- Leverage consumer insights, media planning, and market intelligence to optimize ROI, drive expansion into new geographies, and strengthen brand relevance.