Manager - Marketing

Location: Bangalore (HSR Layout).

Salary Budget: 12 LPA.

We are looking for a high-intensity leader to own our growth roadmap.

This isn't a "management-only" role; it is for a practitioner who can build the strategy, manage the team, and dive into the data.

You will be responsible for the constant, compounding growth of our app cluster.

What You'll Own?

Growth Strategy & Planning:

- Build the 0-to-1 and 1-to-10 playbooks.

- You decide which apps to push, which channels to conquer, and how to win.

- Rapid Testing Framework: Implement a high-tempo experimentation process.

- You will run 10+ experiments a week across messaging, hooks, and channels to find "outlier" growth levers.

Team Leadership:

- Manage and mentor our marketing team.

- You will set the KPIs, review the creatives, and ensure the execution speed stays "startup-fast.

Full-Funnel Optimization:

- You aren't just looking at installs.

- You are obsessed with Day-1 retention, subscription conversion, and LTV/CAC ratios.

Budget Accountability:

- Efficiently deploy capital across Meta, Google, and emerging networks to ensure sustainable scale.

Who You Are?

- Strategic & Tactical: You can think at 30,000 feet (planning) but can also troubleshoot a Meta ad set at ground level.

- Master of Experiments: You don't believe in "best practices"-you believe in testing.

- You are a scientist of consumer behavior.

- High Agency & Fast: You thrive in the Bangalore "war room" culture.

- You prefer shipping an experiment today over a perfect plan next month.

- Tech-Native: You are a power user of GA4, AppsFlyer/Adjust, and automation tools.

MANDATORY CRITERIA (Apply Only If):

- You have personally scaled a product from 0 to 1 (Founding team or early growth lead).

- You have hands-on experience managing monthly ad budgets above - 30 Lakhs.

- You have experience leading and managing a marketing team (creatives, copywriters, and analysts).