Manager - Marketing

Job Title: Marketing Manager

Location: Lower Parel, Mumbai

Experience:

Education: MBA from a reputed institute

CTC: 13-15 LPA

Role Overview:

- Drive brand awareness, customer acquisition, and revenue growth.

- Align marketing activities with the organizations overall goals and business targets.

Digital Marketing & Performance Optimization:

- Manage all aspects of social media platforms, including strategy, content, engagement, and performance tracking.

- Implement and monitor digital analytics to measure campaign effectiveness and make data-driven decisions.

Offline Marketing & Events:

- Establish partnerships and collaborations to enhance brand visibility in target markets.

Content Creation & Communication:

- Ensure all communication materials align with brand standards and messaging.

Vendor, Agency & Budget Management:

- Negotiate contracts and manage budgets efficiently, ensuring cost- effectiveness without compromising quality.

Team Management & Leadership:

- Ensure the team delivers results independently while encouraging innovation and accountability.

- Conduct regular performance reviews and identify skill development opportunities for team members.

Market Research & Competitor Analysis:

- Use insights to refine marketing strategies and improve campaign effectiveness.

Proactive Problem Solving:

- Work cross-functionally with sales, product, and leadership teams to ensure alignment and support.

Key Requirements :

- Minimum 5 years in marketing, including team leadership and vendor/agency management.

- Experience in handling multiple brands, B2B

- Strong knowledge of SEO, Google Ads, social media management, and digital marketing tools.

- Familiarity with marketing automation platforms, analytics tools, and CRM systems.

- Exceptional communication and writing skills.

- Strong interpersonal skills for people management and vendor negotiations.

- Strategic thinking and problem-solving capabilities.

- Independent, proactive, and results-oriented.

- Ability to thrive in a fast-paced, dynamic work environment