Manager - Loyalty

- Develop and manage B2B loyalty and influencer engagement programs for dealers, distributors, contractors, retailers, and channel partners.

- Drive customer engagement through reward programs, sales promotions, and retention initiatives to improve business growth and partner loyalty.

- Analyze primary and secondary sales data to identify market trends, customer behavior, and campaign effectiveness.

- Collaborate with sales and marketing teams to execute region-wise trade marketing initiatives and engagement campaigns.

- Create and manage marketing collateral including brochures, flyers, POSM, digital creatives, catalogues, and sales communication materials.

- Ensure smooth execution of promotional campaigns while maintaining brand consistency and business objectives.

- Support product launches, dealer meets, influencer programs, and channel marketing activities.

- Track campaign performance, prepare MIS reports, and provide actionable insights for business improvement.

- Coordinate with agencies, vendors, and internal stakeholders for timely campaign execution.

- Build strong relationships with channel partners and sales teams to enhance customer experience and market reach.