Department: Marketing Sub-Department: Lifestyle Public Relations

Job Title: Manager - PR

Role Overview

- The Manager - Lifestyle & Corporate PR will execute lifestyle communications for the Beauty & Lifestyle portfolio, driving strong earned media across print, digital, and broadcast platforms. The role will manage media relationships, support brand and category launches, create impactful communication materials, and partner closely with internal stakeholders and external agencies. With a strong understanding of the beauty, fashion, and lifestyle media landscape, the role will focus on maximizing earned media, supporting influencer-led PR initiatives, managing budgets, and tracking performance to strengthen brand visibility and impact.

Knowledge and Skill/ Qualification

Requirements

- 8-11 years of experience in PR within the beauty, fashion, or lifestyle sectors (experience with an agency is a plus).

- Ability to manage relationships with journalists and freelance beauty and lifestyle contributors

- Expertise in news tracking, coverage analysis, and using measurement tools to assess share of voice (SOV) and conduct competitor analysis of earned media.

- Demonstrated experience in project management and cross-functional team coordination.

- Stakeholder management with a focus on securing timely approvals and aligning with strategic objectives.

- Strong understanding of the media landscape, including lifestyle, advertising & marketing, print, broadcast, and digital channels.

- Ability to drive earned media as a priority, while effectively integrating strategies for owned and paid media.

- Managing budgets and tracking and tracking effectively

- Strong written and oral communications skills

- Successfully manage complex, fast-moving and unexpected communications challenges, both proactively and reactively

Role Description - Implement and execute the Lifestyle & Corporate Communicationsstrategy and calendar forthe Beauty & Lifestyle brand.

- Act as a strategic PR partner to business teams by developing and executing Communications/PR plans, communicating these plans internally, and securing necessary leadership approvals.

- Manage all aspects of strategic press coverage (earned), handle reactive media inquiries, and cultivate strong relationships with key media contacts.

- Provide expert counsel and guidance to a diverse range of internal teams across various disciplines.

- Lead and supportstrategic launchesfor owned brands, exclusive brands, and brand partners.

- Leverage media relations and pitch storiesto secure earned coverage in top media outlets, including print, broadcast, and digital.

- Create communication materials such as press releases,statements, interview quotes, scripts, and captions as needed.

- Collaborate with key stakeholders, such as business heads, category managers, marketing teams, and social media teams, to develop and execute tailored communication strategies for different categories and business areas.

- Partner with internal and external teamsto drive successful program launches.

- Strategic communications advice to internal executives, addressing both immediate and long-term challenges and opportunities.

- Manage budgets and deliver clear, results-focused reports to track progress and outcomes.

- Work closely with external partners, including PR and event agencies, on contract negotiations, renewals, budget management, annual planning, monthly execution, and performance reporting.

- Evaluate communication activities and programs using a PR tools and industry metrics, recommending improvements to enhance the measurement of earned media coverage.

- Monitor and report on industry trends(beauty, fashion e-commerce, luxury, FMCG), company brands, spokespersons, and competitors.

- Build and maintain relationships with media across beauty, lifestyle, luxury, and fashion sectors.

- Utilize insights from the evolving digital influencer landscape to create innovative PR opportunitiesthat enhance brand image.

- Recommend new influencer profilesfor campaigns based on objectives, KPIs, and overall goals.

- Monitor and review the communications budget regularly to ensure effective management and timely adjustments.

- Attend PR-related and industry events and trips as necessary.

- Stay current with beauty and fashion trendsto inform and refine communication strategies.