Manager - Learning Content

Manager - Learning Content

Role Summary/Purpose:

Responsible for managing the instructional design and implementation of digital learning content across GMR Group. This role ensures the creation, curation, and deployment of high-quality, engaging, and impactful learning experiences in alignment with organizational goals and the content strategy defined by the Lead Learning Content.

Key Accountabilities and Performance Indicators:

Content & Learning:

- Translate digital content into effective learning applications, ensuring content is relevant and contextual.

- Build engaging learning experiences through structured journeys, pathways, and multimodal content.

- Drive learner engagement through content on technology platforms.

- Conduct content diagnostics to assess effectiveness and identify improvement areas.

- Maintain familiarity with content structures and ensure logical flow.

- Manage content inventory, identify gaps, and implement corrective actions.

- Maintain market understanding of content platforms, pricing, specialization, and vendor relationships.

- Learner engagement scores

- Content effectiveness metrics

- Timely identification and closure of content gaps

- Market benchmarking reports

Content Design and Development:

- Use content development tools and apply advanced instructional design methodologies (ADDIE, SCORM, etc.).

- Ensure high standards in design and visualization of learning assets.

- Oversee the development of digital, blended, and instructor-led content.

- Work closely with subject matter experts (SMEs), L&D partners, and business stakeholders to gather inputs and validate content.

- Translate subject matter input into structured learning content using ID models.

- Create engaging instructional materials such as storyboards, scripts, facilitator guides, job aids, and e-learning modules.

- Implement SEO best practices for all digital content.

Content Curation:

- Curate content using global tools and best practices.

- Evaluate and select third-party content for integration.

- Maintain relationships with content vendors and partners.

Program Strategy & Design:

- Define learning objectives aligned with business priorities.

- Conduct needs analysis and skill gap assessments.

- Develop and refine content strategy in collaboration with leadership.

- Create and maintain a content calendar aligned with business priorities.

Stakeholder Management:

- Engage with business leaders, SMEs, and vendors.

- Communicate program goals and progress.

Program Execution:

- Manage end-to-end lifecycle: design, delivery, evaluation.

- Oversee vendor contracts and budgets (good to have).

- Ensure compliance with learning standards and policies.

Change Management:

- Lead adoption of new content formats, technologies, and methodologies o

- Develop stakeholder communications and training for new initiatives.

Measurement & Continuous Improvement:

- Track learner engagement and completion.

- Analyze program effectiveness engagement and ROI.

- Implement feedback-driven improvements.

- Support the adoption of new technologies and methodologies in digital learning.

Technology & Innovation:

- Leverage LMS, analytics tools, and emerging tech.

- Implement at least one AI- backed tool per year.

Interactions:

External:

- Vendors, Service providers and Suppliers

- External consultants/agencies, Professional networks

Internal:

- BHRs, SHROs, CEO BIs

- Department Heads

- Sector L&D teams

Financial Dimensions:

Manages content-related budgets and vendor contracts in alignment with the Approved Operating Plan (AOP), ensuring optimal allocation and cost efficiency

Other Dimensions:

- Standardize and maintain learning operations

- Coordinate end-to-end content logistics

- Track and report content and learning metrics

Educational Qualifications:

- Bachelors or Masters Degree in Instructional Design, Education, Human Resources, or a related field.

- Relevant certifications in Instructional Design preferred. Additional certification in Learning Technologies or Project Management is a plus.

Relevant Industry/Sector Experience:

- 10+ years of experience in learning content management, instructional design, or digital learning.

- Experience with Learning Management Systems (LMS), Learning Experience Platforms (LXP), and digital content ecosystems

Technical Competencies:

- Advanced proficiency in instructional design frameworks (ADDIE, SAM, Blooms Taxonomy)

- Expertise in authoring tools (Articulate 360, Captivate, Adobe CC, Vyond, etc.)

- Knowledge of content standards (SCORM, xAPI) and LMS/LXP administration

- Strong design and visualization skills

- Experience with content curation tools and methodologies

- Analytical skills for content diagnostics and learning analytics

- Familiarity with AI-powered content tools and digital asset management

- AI Productivity Tools (e.g., Microsoft Copilot). Ability to leverage AI-powered tools like Copilot to automate routine tasks, enhance reporting, streamline communication, and optimize workflows for cost and time efficiency.

Content Management & Partner Platforms:

- Ability to administer third-party learning content providers (Coursera, LinkedIn Learning, etc.) and ensure timely updates.