Manager/Lead - Performance Marketing - B2C/D2C

Requirement: Sr. Manager / Lead - Performance Marketing

No of Resources : 1

Experience : 5 to 8 years

Gender : Any

Key skills & Mandatory skill set:

1) Meta

2) Min ad spend - 1 Cr per month

3) ROAS - should be greater than 5

Experience: 5-8 years in ROI-driven performance marketing, preferably for D2C / Fashion / High-AOV categories

Key Responsibilities

- Own and manage the monthly budget, with clear ownership to scale it profitably to support monthly online revenue goals

- Drive paid campaigns across Meta, Google, YouTube, Affiliates, and emerging platforms with constant ROAS vigilance

- Build and execute scalable campaign strategies that allow 20-25% monthly budget growth without destabilizing revenue or ROAS

- Ensure channel-wise efficiency, with sharp control on CAC, CTR, CPM, CPC, CVR

- Plan and execute experiments to unlock new audiences, geographies, and creatives

- Work closely with creative, website, and analytics teams to improve AOV, CVR, and landing page performance

- Develop granular performance dashboards, weekly reports, and scaling playbooks

- Regularly conduct LTV:CAC analysis to unlock new budget efficiency windows

- Ensure budget pacing, offer alignment, and intra-month planning to avoid mid-month ROAS drops

Must-Have Skills

- Proven experience scaling budgets without ROAS drop

- Deep hands-on knowledge of Meta Ads Manager, Google Ads, GA4, and attribution tools

- Strong quantitative and analytical skills (Excel/Sheets, Looker, GA4, attribution platforms)

- Strong commercial acumen to link marketing to P&L impact

- Performance testing: Creative, audience, and bidding experiments

- Experience in D2C or high-AOV category is a huge plus.